Social Media
So, seeing the initial post from NoPinkJerseys.com, it got me to thinking about the influx of social media sites and tools that allows our generation to put either parts or our whole personality online. Find a job through Twitter, find an old classmate through Facebook, find a new band through Pandora.
All of this personally identifiable information is willingly thrown online by us for one reason: To look cool. All of these social media sites promote as much info from it's users as possible for another reason: Advertising. If you know who your target is, you can cater ads specifically to them quite easily. The phrase used to be "Throw a bunch of shit on the wall and see what sticks." Now though... marketing has found that it's not about throwing shit, it's about laser-guided bullets of excrement that is pin-point to what you like and enjoy.
Just as an example, here are all the ways that someone can find out who I am:
- Facebook
- LinkedIn
- Twitter
- Pandora
- StumbleUpon
- Google tools and Profile
- YouTube
- Fark
I know I am forgetting some but there's at least a start. Though some are easier to find my profile than others, I've still make the conscious decision to put myself out there. Funny that just yesterday, I was alarmed to notice that my Facebook profile was indexed in a Google search result and immediately altered my privacy settings to prevent any future Googling.
As usual, I don't know where I am going with this. I only noticed that it's been about 4 months since I posted anything here so I figured I'd do something. Eventually, I am gonna try and build out AdamCroce.com (thanks to Julia for the domain) and hopefully more posts will come of that. Or not. We shall see...
All of this personally identifiable information is willingly thrown online by us for one reason: To look cool. All of these social media sites promote as much info from it's users as possible for another reason: Advertising. If you know who your target is, you can cater ads specifically to them quite easily. The phrase used to be "Throw a bunch of shit on the wall and see what sticks." Now though... marketing has found that it's not about throwing shit, it's about laser-guided bullets of excrement that is pin-point to what you like and enjoy.
Just as an example, here are all the ways that someone can find out who I am:
- Pandora
- StumbleUpon
- Google tools and Profile
- YouTube
- Fark
I know I am forgetting some but there's at least a start. Though some are easier to find my profile than others, I've still make the conscious decision to put myself out there. Funny that just yesterday, I was alarmed to notice that my Facebook profile was indexed in a Google search result and immediately altered my privacy settings to prevent any future Googling.
As usual, I don't know where I am going with this. I only noticed that it's been about 4 months since I posted anything here so I figured I'd do something. Eventually, I am gonna try and build out AdamCroce.com (thanks to Julia for the domain) and hopefully more posts will come of that. Or not. We shall see...
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on Thursday, August 13, 2009 at 11:23 AM.
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